Our Story

Lingerie Made From The Heart


We’re It’s A Love. A little lingerie label with a big heart for designing sweet, delicate things and sharing our love with those who could do with more.

Chic, elegant and oh-so comfortable, our lingerie is designed to make you feel gorgeous from the under to the outer no matter what life throws your way.

Every It’s A Love piece is created by hand and crafted from thoughtfully curated fabrics because we believe that lingerie, just like love, should be built to last.

Most importantly, we know that love doesn’t end with us. So, we transform love into action by donating 10% of our gross and net profits towards helping families and children in Haiti.

Because, well, It’s A Love thing.